How does website UI/UX and responsive design help grow your business?

In the modern Internet world, the online growth rate of enterprises is amazing. More and more companies are turning to online stores and struggling how to design them for more customers, better customer engagement, and better brand identity. Today, everyone chooses to search online before deciding to buy something. In order to reach such a large customer base, the company needs an attractive website or application.

All niche markets in today's market have become highly competitive. Companies need digital solutions to stand out in a competitive environment. Unless the website or app has a beautiful UI / UX design, it is not enough to attract customers. Many UI / UX design services are available online. Before choosing a UI / UX service for your business, be sure to consider your portfolio and previous projects.

User Interface (UI) - A web design profession that deals with the controls that people use to interact with a website or an application, including button screens and gesture controls.

User Experience (UX) - Another professional field of web design that deals with the behavior and feelings of users when using a website or an application. UX design encapsulates many other areas, but look at them from the user's point of view.

As you have already seen, none of these areas are exclusive and there is a lot of overlap. UI design influences user experience design. It is not so much about which fields handle which tasks, but rather how each field looks at the same task in a different point-of-view.

The user interface is something that everyone can use without thinking; you don't have to know the history of the hamburger icon to know that the three-line button is the menu.

This is an ongoing principle in most web design fields: if you do your work right, you shouldn't even notice them. This is more common in user interface design: with a truly intuitive interface, users can use it without thinking about it.

If you have to actively think about how to use controls, it is considered bad user interface design. Finding the button you need or spending a few seconds figuring out what the button does can distract you from the overall experience of using the site. The goal of UI design is not only to provide all the controls the user could want, but also to create self-explanatory controls that are clear to the user.

Another problem is space management. UI designers must find a pleasant medium between offering users lots of options and saving screen space. This is how technologies like scroll control and drop-down menus are produced. It is the responsibility of the user interface designer to decide which controls should always be present, and which controls are so trivial that they can be completely hidden or ignored.

Controls in UI design must be as responsive as possible, so the interface must be simple enough that interactivity is instantaneous.

Responsive web design is a configuration where the server always sends the same HTML code to all devices and CSS is used to change the rendering of the page on the device. If all Googlebot user agents can crawl the page and its assets (CSS, JavaScript, and images), the Google algorithm should be able to automatically detect these settings.

In many ways, from the user's point of view, UX is like a field of web design. How does the design of the website affect users? How does the user interface affect users? When you enter the advanced stage, the user experience becomes more strategic, such as "How do we design the page so that users want to register?"

Just as you imagine That way, UX design also incorporates many other areas in web design. Many people are talking about "UI vs UX", but the truth is that the two work together rather than compete. In fact, there are so many overlays that all types of web designers can benefit from having a little understanding of the user experience. This is exactly how user experience has become a standalone discipline - hiring a personal user experience expert can alleviate many of the other responsibilities of other team members.

Although it may seem superfluous at first glance, there is actually a direct correlation between user experience design and business goals, such as sales or conversion. Considering that most of human decision-making comes from emotion and intuition, it makes sense that optimizing a website design can encourage certain behaviors and create an atmosphere that is more conducive to these behaviors.

For this reason, UX designers have also borrowed many graphic design principles: using size to attract attention, using color to trigger the right emotions, creating a predictable visual flow on screen, and placing the CTA in the right place. However, unlike traditional graphic design, user experience experts must also consider other issues such as interactivity and time, making it a completely separate discipline from other disciplines, and at the same time interrelated with them.

The question is, if you can't hire experts for all these, which one should you prioritize the most?

There Is No Unified Answer Because each of these fields deals with different issues, it all depends on the unique needs of your company. Considering your own goals and shortcomings, you may need one expert more than others.

To help you understand which one you need the most, here is a list of problems that each field is good at solving. Find your biggest obstacle below and look for solutions in the corresponding areas. If you already have an existing website, please do some user testing in advance to see what real users complain.