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Does a new iOS 14 ruin Facebook algorithm and what it means for advertises in practice?
If you are a marketer or you're looking for marketing services for your product/service , you might be biting your nails about whats going to be ahead of your marketing future .
YEP ! that's why you ended up here .
Now let's check out new iOS 14 update and how it's gonna affect Facebook algorithm .
YEP ! that's why you ended up here .
Now let's check out new iOS 14 update and how it's gonna affect Facebook algorithm .
iOS 14.5 update . What is it about?
It has been a few months since iOS 14.5 was launched, so we think we should share some updates and insights about it. A study by Flurry Analytics showed that in the first three weeks of iOS 14.5, the overall average data collection subscription rate was 13%, while the average daily acceptance rate in the United States was about 6%.
How does iOs14 affect facebook ad?
When a customer does not opt-in, marketers would not have access to their IDFA ( Identifier for advertisers) . SO
If Facebook isn't able to track iOS 14.5 user behaviors, tracking pixels wouldn't be able to serve their function properly.
Facebook Ad targeting options will be limited. This means less opportunity for granular targeting, which may result in having to serve less personalized ad copy.
Another major change is event tracking.
For each domain, the number of events that can be tracked is now limited to 8.
Facebook will automatically assign events that it thinks are most relevant to your business.
iOS 14 users who opted out of data tracking can now only register for events after clicking on a Facebook ad. Users who complete the default conversion event when they click the ad for the first time will be recorded.
If Facebook isn't able to track iOS 14.5 user behaviors, tracking pixels wouldn't be able to serve their function properly.
Facebook Ad targeting options will be limited. This means less opportunity for granular targeting, which may result in having to serve less personalized ad copy.
Another major change is event tracking.
For each domain, the number of events that can be tracked is now limited to 8.
Facebook will automatically assign events that it thinks are most relevant to your business.
iOS 14 users who opted out of data tracking can now only register for events after clicking on a Facebook ad. Users who complete the default conversion event when they click the ad for the first time will be recorded.
So what does facebook recommend ?
This is what facebook advices to advertisers and marketers :
Finature the first 8 conversion events to track the consumer journey, especially the "data that is most valuable to your business." For example:
· visit website
· add product to shopping cart
· purchase
· form submission
· click phone number
· custom event etc .
So is this the end of an era for advertisers and marketers?
Does it even matter what facebook says?
No it doesn't ! No matter what Facebook says, the real answer here is "no." But some of these changes will definitely require a little thought to adjust your strategy. Facebook's main problem is the new privacy control in iOS 14, which allows users to not allow third-party network tracking data. Apple users will see a pop-up window asking them to "allow" or "not allow" third-party websites, applications, and other data trackers to share personal data, such as location data, email addresses, website participation, etc. for Advertising networks like Facebook (and its advertisers) often rely on this user data for operations such as redirects, conversion tracking, and other audience targeting optimizations. If you are a business that runs retargeting ads or conversion-focused campaigns, this privacy update combined with Google's move to move away from cookies more widely in Chrome may undermine your strategy.
Finature the first 8 conversion events to track the consumer journey, especially the "data that is most valuable to your business." For example:
· visit website
· add product to shopping cart
· purchase
· form submission
· click phone number
· custom event etc .
So is this the end of an era for advertisers and marketers?
Does it even matter what facebook says?
No it doesn't ! No matter what Facebook says, the real answer here is "no." But some of these changes will definitely require a little thought to adjust your strategy. Facebook's main problem is the new privacy control in iOS 14, which allows users to not allow third-party network tracking data. Apple users will see a pop-up window asking them to "allow" or "not allow" third-party websites, applications, and other data trackers to share personal data, such as location data, email addresses, website participation, etc. for Advertising networks like Facebook (and its advertisers) often rely on this user data for operations such as redirects, conversion tracking, and other audience targeting optimizations. If you are a business that runs retargeting ads or conversion-focused campaigns, this privacy update combined with Google's move to move away from cookies more widely in Chrome may undermine your strategy.
4 Steps to Adjusting Facebook Ads for iOS 14
Still wondering how iOS 14 will affect your ads? Alright, this move away from data tracking is the future direction.
Advertisers must accept that personalized tracking has become a thing of the past in most cases, and the sooner you adapt to broader, group-focused marketing, the better the effect.
For Facebook advertising, you can now implement a few simple strategies to ensure your strategy remains strong after the release of iOS 14:
Advertisers must accept that personalized tracking has become a thing of the past in most cases, and the sooner you adapt to broader, group-focused marketing, the better the effect.
For Facebook advertising, you can now implement a few simple strategies to ensure your strategy remains strong after the release of iOS 14:
1
Change your audience building strategy
If you've relied on Facebook pixels to create a refocused audience for your ad campaigns, now is the time to rethink your strategy.
Consider some alternatives, such as custom audiences (loaded from your existing customer list), lookalike audiences (based on your custom audience or your loyal Facebook followers), or the actual shape on future-based interested audience.
Consider some alternatives, such as custom audiences (loaded from your existing customer list), lookalike audiences (based on your custom audience or your loyal Facebook followers), or the actual shape on future-based interested audience.
2
Prioritize your events and conversions
has only 8 pixel events to choose from, and you have to be very picky when it comes to events to track and optimize your ad campaigns. It's time to ask yourself which ones are the most important and which ones will provide the most benefit.
Try to prioritize your event based on the overall value. For most advertisers, events like "buy" or "lead" are the most valuable, while lower-value events like "add to cart" or "subscribe" tend to be less important. At the bottom of the list there will be reference events, such as "View content."
Remember: your flexibility in specifying events will be reduced, so you must spend more time analyzing the results to understand specific events; For example, you might see "buy" events go through your pixels, but you need to understand their To understand where it is that is actually happening on your website.
Try to prioritize your event based on the overall value. For most advertisers, events like "buy" or "lead" are the most valuable, while lower-value events like "add to cart" or "subscribe" tend to be less important. At the bottom of the list there will be reference events, such as "View content."
Remember: your flexibility in specifying events will be reduced, so you must spend more time analyzing the results to understand specific events; For example, you might see "buy" events go through your pixels, but you need to understand their To understand where it is that is actually happening on your website.
3
Reconsider your reporting metrics
It is important to understand that due to iOS 14 privacy changes, all advertisers will see a decline in metrics such as conversion rates and event completion rates. But this doesn't mean that their ads don't work; you just need to rethink the way you interpret the results.
Example: Now may be a good time to become familiar with so-called "vanity indicators" such as link clicks, website visits, and other indicators on Facebook. By linking your Facebook performance points to behind-the-scenes sales data, you may be able to bridge the gap and understand some metrics that we will no longer be able to easily access.
Example: Now may be a good time to become familiar with so-called "vanity indicators" such as link clicks, website visits, and other indicators on Facebook. By linking your Facebook performance points to behind-the-scenes sales data, you may be able to bridge the gap and understand some metrics that we will no longer be able to easily access.
4
Straighten out your domain.
Now (for example, now) is the time to make sure that your domain is verified and correctly connected to your Facebook advertising account. If you haven't configured it yet, you will eventually need to do so.
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Just contact our Team and you're good to go !
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