SEO or Google ads?

If you're not familiar with digital marketing, you've probably heard people talk about terms such as SEO, SEM, PPC, Adwords, and CPC, bidding, and campaigns, but don't know what these buzzwords mean so you're probably thinking which one suits best for your business?

Or if you're familiar with these term, you might be having trouble deciding whether to focus on google ads or SEO?

Don't worry . We're gonna help you understand these terms and decide which one and how to use them even if you have a short budget .

Google Adwords (now known as Google Ads) is an advertising platform owned by Google.

Advertisers can use the platform to display their ads on Google search results pages, Google products (YouTube, Gmail, etc.), and thousands of other sites participating in the AdWords program as publishers (ie Google Adsense).

As an advertiser, you can choose to pay when someone clicks on your ad (cost per click or CPC) or pay when people view your ad (CPM or cost per thousand impressions).

So the bottom line is : Google ads provide you with paid traffic .Which is the opposite of organic traffic received by SEO.

Now that you know the difference between Google Ads and SEO, let's take a look at the pros and cons of each. We're going to discuss the difference between advertising and SEO, and whether advertising or SEO works best in the long and short term!

The fundamental difference between SEO and Google Ads is that SEO is naturally cultivated over time, and Google Ads gives businesses an immediate first page spot. Google does not charge for organic SEO. If your business is good enough to appear on the first page of Google based on search engine algorithms, your page will be prioritized to show up for google users. Of course, Google will regularly scratch the page and knock you over if it feels you don't deserve it anymore.

Organic SEO is considered a long game. It takes a long time to get the credibility Google demands from its best ads. A business can stay in the lower ranks of Google for many years before rising to the top. Google Ads is a quick and effective solution to the problem of organic SEO development.

PPC campaigns are also marked as such. Your customers know they are clicking on your ad when they see your ad. This shouldn't be a huge deterrent for most people, but some customers may feel like they don't have a legit experience.

If you apply Google Ads and SEO correctly, they can work together for you. Working on quality and optimization opportunities while pumping up your business using google adwords. The advantage of Google Ads is that it can promote companies that do not necessarily put in their dues. The advantage of organic SEO is that it is the result of a well-designed SEO campaign that combines high-quality content, outstanding design, and industry recognition in a free event. You should always strive to improve your organic search engine optimization. Make sure your content is timely, relevant, and relevant to your industry.

You should really invest in both! If your company starts first, they undergo a brand change or requires a different kind of improvement, it's a good idea to have a campaign on google ads. with Google ads. You will quickly rise up in rankings. In the same note not wise to rely on Google ads alone. They are only at the top of the search engine result because you pay for it! You also have to cultivate your organic SEO.

Make sure that the content you make has the right quality and engages will people. Use keywords wisely and avoid stuffing them on your posts. The Bots of Google can easily detect keyword stuffing. The most important factor of organic traffic which is the result of SEO, is to give as many convincing content as possible. You should always add to your website a combination of internal and external links to your pages and fill out all your metadata.