Huge update from Apple! iOS15 - is it challenging enough, isn't it?

iOS15
Huge update from Apple! but not for the marketer????

We were getting used to iOS14, and now ...

So what's the deal with iOS15?

• Unique IP addresses to avoid tracking

• Temporary email addresses to avoid spam.

• Blocks to stop tracking open / click in emails

What does it mean for marketers:

Misinformation of the analytics of openings/interaction with mailings. The disability to optimize the mail database based on this data (for example, if you want to exclude those who do not open your mail, you can potentially exclude the person who opens, but this information is hidden).

Less data for marketers to build a customer-based email
(for example, for a retarget).

Intrusive pop-ups suggest creating a temporary email when people try to subscribe to a newsletter of interest, which possibly spoils the client's overall impression from interacting with the site.

What's the solution:

Identify the browser, and if it's Safari, prompt the user to use an actual email address (needs some compelling reason)

Determine the user's browser if it is Safari, and at the same time the email address of icloud.com (I assume these will be random numbers/letters @ icloud.com), then send a series of letters to convince them to use the correct email address.

Do not show ads in Safari (an extreme option if iPhone owners are not your primary target audience)

Segment suspicious emails on @ icloud.com and ignore them for calculating open rate and click-through rate statistics to get more realistic numbers

Use UTM tags in mailings to track performance in Google Analytics and Yandex Metrika.

Avoid email marketing using bots on Telegram and Instagram.


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